DESIGNING STRATEGIES

Designing Strategies

Building a solid strategy is the key element of a good forward plan. If you contact pharmaceutical sales consultancy firms, this is the first element with which to take action. Once a solid strategy is planned, the rest depends on the team’s skills and professionalism. Key components of a solid strategy are:

• Environment: where the product will be sold is an aspect that has to be known or determined off-hand. No selling endeavor will succeed without knowing the customers and their environment.

• Approach: once the environment is determined, it is crucial to plan the way to approach the subject; this is especially true for the pharmaceutical industry, so pharmaceutical consulting has to focus on this element tactfully.

• Strategy design and the model: used determines the effective way in which the plan will be put into action. Required is a model and an operational plan and support to get the team ready to move.

• Continuous training: none of these points is complete without proper training. Implementation and coaching skills have to be taught and trained like a muscle: they need to be part of a routine. Pharmaceutical consulting firms usually make this the main role of trainers.